Before the brand was created, the word Lacoste referred to the name of the legendary French tennis player’s family.<\/p>\n\n\n\n
Founder Ren\u00e9 Lacoste<\/strong> introduced many innovations to the world of tennis. He was renowned not only for his skills on the tennis court, but also for his sense of style and comfort. He broke with the tennis etiquette of the 1920s and cut the sleeves off his shirts for greater freedom of movement on and off the court: the polo shirt was born.<\/strong><\/p>\n\n\n\n His design of the iconic L.12.12<\/strong> polo shirt revolutionized the world of sportswear<\/strong> and ushered in an era of light and airy materials in sportswear manufacturing. The production of the L.12.12 shirt required a lot of time and enthusiasm, as evidenced by its mysterious designation. L stands for Lacoste, 1 refers to the unique fabric (fine cotton piqu\u00e9), and 2 stands for short sleeves. It was this iconic creation that inspired the most successful fragrance collection, LACOSTE L.12.12.<\/strong><\/p>\n\n\n\n THE STORY OF THE WORLD’S MOST FAMOUS LOGO<\/strong><\/p>\n\n\n\n Ren\u00e9 Lacoste was a visionary who revolutionized the world of men’s clothing.<\/p>\n\n\n\n In 1923, he earned the nickname “the crocodile” when a journalist wrote a headline praising Ren\u00e9’s tenacity and fighting spirit on the court and compared him to a crocodile.<\/p>\n\n\n\n Robert Georges, a celebrated artist of the time, drew the first crocodile for his friend Ren\u00e9 Lacoste. Ren\u00e9 had the drawing printed on a jacket.<\/p>\n\n\n\n Lacoste was the first brand to display a logo on the outside of clothing.<\/strong><\/p>\n\n\n\n At Lacoste, we believe that elegance goes beyond style. It is a way of being and behaving, a requirement to respect others, a desire to embrace all the diversities that strengthen our communities and create a more just, united, and open society.<\/p>\n\n\n\n The brand has been producing fragrances since 1967. In 1984, the first fragrance under the Lacoste brand was created. Since then, it has launched approximately 70 fragrances.<\/p>\n","protected":false},"excerpt":{"rendered":" Before the brand was created, the word Lacoste referred to the name of the legendary French tennis player’s family.<\/p>\n","protected":false},"author":3,"featured_media":3040,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-3312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geniuses-behind-our-brands"],"_links":{"self":[{"href":"https:\/\/glamour-co.sk\/en\/wp-json\/wp\/v2\/posts\/3312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glamour-co.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glamour-co.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glamour-co.sk\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/glamour-co.sk\/en\/wp-json\/wp\/v2\/comments?post=3312"}],"version-history":[{"count":0,"href":"https:\/\/glamour-co.sk\/en\/wp-json\/wp\/v2\/posts\/3312\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glamour-co.sk\/en\/wp-json\/wp\/v2\/media\/3040"}],"wp:attachment":[{"href":"https:\/\/glamour-co.sk\/en\/wp-json\/wp\/v2\/media?parent=3312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glamour-co.sk\/en\/wp-json\/wp\/v2\/categories?post=3312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glamour-co.sk\/en\/wp-json\/wp\/v2\/tags?post=3312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}